The folk from Noble Rot – that super suave food and drink magazine – have done it again. Following the success of their restaurant openings in Bloomsbury and, more recently, Soho, they’ve now surprised us with a new project: Shrine to the Vine.
What’s the deal with this one? It’s a shop and delivery service on a mission to celebrate the best of wine culture. That means stocking a diverse range of bottles, from under-the-radar natural cuvées and leftfield options to mature classics from France, Italy, Spain and everywhere else.
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Shrine to the Vine is on Lamb’s Conduit Street, just down the road from the original restaurant, and is easy to spot from its quirky graphic-design exterior by Jose Miguel Mendez – the same artist who illustrated the label of Noble Rot’s popular house wine, Chin Chin.
Shrine to the Vine. 48 Lamb’s Conduit St, WC1N 3LH.
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