A few weeks ago we brought you news of the West End’s Summer Theatre Sale. Now we return to you with tidings of the Big Summer Theatre Event, the event in question being… a theatre sale. Long story short, they’re by two different ticketing agencies (TodayTix and London Theatre Direct, if you care) and all it really means for you is even more of a chance to get tickets to a big name West End show for a nice than usual price.
Not only that but aside from offering hearty discounts (up to 50 percent) to the usual mix of long-running classics – The Devil Wears Prada, Wicked, Mamma Mia!, The Book of Mormon, My Neighbour Totoro – and the big hits of tomorrow – Cyrano with Adrian Lester, The Oresteia with Mary-Louise Parker and David Morrissey – the Big Summer Theatre Event is also offering something a little extra.
You can just use it to buy discounted tickets during the period it runs and leave it at that, but if you want to take full advantage then there are a selection of special extras, exclusive to the sale, that are tied to buying tickets to a specific show, and if you’re not 100 percent clear what we’re talking about, check out the full list below.
Big Summer Theatre Event 2026 best deals
- Mamma Mia!, Photo (selfie) with cast on stage (post evening show), Sep 8
- Hadestown, Photo (selfie) with cast on stage (post evening show), Sep 2
- Titanique, Photo (selfie) with cast on stage (post evening show), Jul 31
- I’m Every Woman, Photo (selfie) with Alexandra Burke on stage (post matinee show), Aug 27
- The Hunger Games on Stage, Photo (selfie) with cast in the level 2 area (post matinee show), Sat 8 Aug
- Beetlejuice, Post Show Cast Q&A Jul 21 for 40 persons
- Avenue Q, Photo (selfie) with cast on stage (post matinee show), Aug 13
- The Truth, Drink and Cast Q&A, Aug 24 for 50 persons
The Big Summer Theatre Event is on now, for approximately three weeks. Book tickets here.
The best new London theatre shows to book for in 2026.
Plus: your ultimate guide to West End Live this weekend.
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