A Minecraft Movie is the imminent comedy film adaptation of Minecraft, aka the most popular computer game of all time. Reviews aren’t out yet, but certainly last year’s first trailer was, er, ‘divisive’, with some commentators clearly horrified by the mix of live actors and retina-searing CGI that seemed to address the somewhat insane question of what the computer game’s trademark block aesthetic would look like ‘in real life’. The question of whether it’s any cop or not is, however, another article for another day.
The joy of a film this scale is that you get cool spin-off promotional stuff, and long story short a full-fledged immersive Minecraft experience is coming to London this April, the same day as the movie’s release.
Entitled Minecraft Experience: Villager Rescue, the show will see you enter seven biome-themed rooms in order to rescue a village from attack by a zombie horde, and stop those bitten by zombies from transforming into new ones before the time runs out.
Obviously it’s easy for me to write that down, harder to exactly explain what it involves. The show is designed by a production company called Supply + Demand, whose CEO describes Village Rescue as an ‘entirely new form of in-person experience at the crossroads of game design, experiential storytelling, and high-tech multimedia’.
Again, this isn’t entirely helpful, but fortunately the show has already run in Dallas, Texas and it seems the basic deal is that you wander through detailed Minecraft-alike environments in which the live-action component is provided via AR and a handheld electronic device called the Orb of Interaction. And the feedback seems to be genuinely very positive, with the slight caveat being that the show is very much 45 minutes long, though for younger audience members this would seem to be perfect.
You’ll be able to tell for yourself soon enough: opening in brand new Canada Water venue Corner Corner on April 4, the show is scheduled to begin what would appear to be an open-ended run on April 4, with tickets starting at £20 for children and £26 for adults.
Tickets to Minecraft Experience: Villager Rescue go on sale Feb 14 at 10am. You can sign up for a waitlist now at the official website.
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