London Theatre Week is actually a fortnight long, and also happens twice a year. So in fact it's more like four weeks. Plus it often extends. Glaringly inaccurate name aside, though, and frankly it’s just great that such a big chunk of the year is given over to London’s biggest theatre ticket sale.
The deal is pretty simple. Go to the official London Theatre Week page – Time Out is a partner – between Monday February 17 and Sunday March 2 and you can book participating shows at their special offer rates.
A huge array of shows are covered, and let’s start with the big guns. There are plenty of major West End musicals and shows participating, and there are relatively rare opportunities to bag a discount to the likes of The Lion King and Hamilton. Other heavy hitters like Harry Potter and the Cursed Child, Tina, Wicked and The Book of Mormon are participants too – to be honest London Theatre Week comes around so frequently that if you can hold out until it comes around (there will probably be another in September FYI) then you probably should when it comes to booking tickets to one of the aforementioned.
Then there are the limited run shows that won’t be on in a few months, but that you’re got an opportunity to see now. A great example would be Elektra, starring Brie Larson – the avant-garde Greek tragedy remake hasn’t been everyone’s cup of tea, but it’s a fascinating (and short!) show – there are better than 50 percent discounts to see, so if you’re at all curious I'd give it a go (maybe read the reviews first).
Finally, London Theatre Week is a great opportunity for taking a punt on shows that might very well end up selling out when the reviews drop – the imminent musical adaptation of Clueless and the National Theatre’s new play Alterations would be fine examples.
Not every show is discounted every day of the week (some will only have an offer on for the slower days, eg Monday to Wednesday) and often we’re talking about a tenner or so saved rather than an absolutely colossal discount. But who doesn’t want to save a tenner? If you’re thinking of going to the theatre in the next few months, London Theatre Week is the time to book.
London Theatre Week runs Feb 17-Mar 2. To book tickets and see all shows in the offer, click here.
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