Lime bikes have transformed the way Londoners travel. They’re a godsend if you’re running late, often much faster than every other public transport option, and they’re much better for the planet than buses, cabs or the Underground. However, their cost can be off-putting.
With an unlocking fee and a cost of around 30p per each minute you’re on the bike, a 20-minute Lime ride can come to as much as £7.20. Unless you’re trying to get somewhere fast, it doesn’t really feel worth the splurge. But that’s all set to change, as Lime has just introduced a new subscription.
The e-bike company has announced the launch of LimePrime – a new £6.99 a month subscription model that’ll let commuters in London ride for up to 20 minutes for a flat rate of just £1.70. That’s less than a single ride on both the tube (which now starts at £2.20) and London buses (£1.75). After 20 minutes, cyclists will be charged a discounted per minute riding rate.
Lime says that the new deal will ‘support the department for transport’s aims to make more active travel options affordable and easily accessible for all amid rising costs of living’.
Just like the previous iteration of LimePrime, the subscription also gets you free unlimited unlocks (normally £1) and extended 30 minute vehicle reservations. If you’re going on a group ride with family or friends, they can get access to your flat-rate pricing too.
Wayne Ting, CEO of Lime, said: ‘We regularly meet with national and local governments in the UK, and understand the importance of maintaining an affordable and easily accessible service. We heard this feedback and are proud to launch our new LimePrime subscription in multiple cities across the UK.
‘This new pricing model will offer an easy and more affordable travel option for people to get around, whether it is commuting to work, visiting friends or running errands. With more people choosing e-bikes everyday, we want to build on that momentum and support the Department for Transport’s ambitions to make sure active travel is not only cleaner, but affordable and accessible too.’
The subscription is available for riders outside of the capital too, but with slightly different pricing. In Milton Keynes, a £6.99 monthly subscription will get you 20 minute rides for £1.60, in Oxford and Manchester a monthly fee of £2.99 gives you 20 minute rides for £1.50, and in Nottingham you can pay £1.99 a month to access 20 minute rides for just £1.
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