If you thought Selfridges was just a place to grab all your bougie buys, think again. The swanky department store has a lot more than just goods with a hefty price tag – including a cinema, skateboarding bowl (yes, really) and, from spring, its very own private members’ club.
Plus, for four days in May, Selfridges also be home to a booze-based immersive theatre experience, thanks to a collab with Hendrick’s gin. The drinks brand is putting on a show to mark the release of Another Hendrick’s, a new flavour infused with orange blossom and cacao. It’s the first permanent addition to the Hendrick’s range in nearly 10 years.
Called ‘Anotherland’, the booze-infused wonderland has been developed by Dr Ilana Gilovich, one of the brains behind New York’s immersive production Sleep No More. It will take over the Porte Cochère space at the Oxford Street staple on May 7-10, leading groups of guests through a three-act experience which begins in an apothecary.
In simple terms, you’ll get to explore the botanicals which make up Another Hendrick’s while sipping on a cocktail or two.
A menu of Hendrick’s cocktails – including a spritz and French 75 – will also be served in Selfridges’ Fount Bar throughout May.
If you’re a big Hendrick’s gin fan, you’ll know the brand is partial to putting on a show. Its past extravagances include a gin portal in a Shoreditch launderette, a double-decker gin bus and, once upon a time, a collab with Time Out to host an immersive experience at MC Motors.
Tickets to its latest experience are £15, and you can get than cash off a bottle of Another Hendrick’s if you buy one in Selfridges. Anotherland will run from May 7 to May 10, with sessions running hourly from 4pm-9pm. You can get tickets on Eventbrite here.
Did you see that Hackney will host London’s first ever festival dedicated to dive bars next month?
Plus: the 10 best new London theatre openings in May 2026.
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