Southwest London’s crep game is about to go up a level, because the doors of a shiny new Sports Direct store have swung open in Kingston-upon-Thames.
Spread across two floors on Market Place, the new sportswear shop spans 31,000 square feet of retail space directly opposite Kingston’s iconic Market House, in what was previously a Clas Ohlson homeware store.
Frasers, which owns Sports Direct, has spent recent years focusing on an ‘elevation strategy’ to raise its perception and attract more swanky brands to its outlets. The plan seems to have worked, because the new Kingston store is choc-a-block with clothing, footwear and sports equipment from labels including Nike, Adidas, New Balance and Puma.
The shop even has Sports Direct’s first ever in-store restringing service for tennis rackets, courtesy of a partnership with Wilson. Plus, it will hold all of Sports Direct’s signature running, football and outdoor sections as well as specialist sports zones.
A brand spanking new Sports Direct is just the latest sign that Kingston is having a glow-up. Plans were submitted a few months ago to give the long-lived Market Square a revamp, meaning Kingston-upon-Thames is also set to welcome back its ancient market, which dates all the way back to 1170.
The architects and events company hoping to revive the market into a bustling, ultra-modern community space added new details to the designs this month. Find out more about what they’re hoping to do here.
Did you see that hot London fashion label Peachy Den has opened a second shop in the city?
Plus: this popular west London indoor market could be forced to close.
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